What to Look for in a Marketing Agency  

 What to Look for in a Marketing Agency


Does your company need a marketing agency? You won’t have trouble finding one. Nowadays, there are ad agencies, interactive marketing agencies, email marketing agencies Marketing Agentur , and more. These categories represent countless companies from all over the world and, thanks to the Internet, most of them could serve you from just about anywhere. But that doesn’t mean they should. Before you go putting your eggs in the wrong marketing agency basket, think about the following when considering your options.

Business Acumen

This might seem like a no-brainer, but look for this in any marketing agency you interview and you’ll soon see why this is so important. Nowadays, interactive marketing agencies are a hot choice. What a lot of people don’t know, though, is that many of them started out as web design firms. While that can be a huge advantage, it can also mean that while they understand SEO, SEM, analytics, and web design, they may not know how to use these tools to best serve your purposes.

When interviewing options, expect that they’ll show up with a solid grasp of your company, your market and how they’ll help the two connect.

Design Abilities

Like we just covered, a lot of interactive marketing agencies will already have design chops because that used to be their bread and butter. This is something you should look for from just about any marketing agency. Having an agency that can both handle marketing and knows how to get your web design on the same page is invaluable. Otherwise, you’re stuck with the challenge of syncing the two up on your own.

Proven Success

No matter what kind of company or individual you’re interviewing, you obviously want to make sure they can prove they’ve succeeded in the past. You probably don’t want to be the first client for your marketing agency, after all.

However, one interesting place to check their abilities is their own web presence. If they’re experts at SEO, you should expect that they’ll show up pretty early in terms of page rank. If they’ve boasted about their soc



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